I skipped university and went straight into the moving industry in Spain.
A few years later I was regional manager for one of the largest moving
companies in the country.
Then I moved to Australia and started again from nothing — a new market, a
language to learn, no network. North Removals came out of that.
What I actually learned there was that most businesses are not held back by
the work. They are held back by everything wrapped around the work: the
quotes, the handoffs, the admin nobody wants. That is the part I build now,
and AI made it far cheaper to build.
Since 2026 I have been based in Valencia, Spain.